There was a time when the French had a big cultural problem with the company that built it’s success on what else than the French Fry. Activists made the term “culinary imperialism” into their anti-McDonald’s mantra. But those days are long gone. McDonald’s first innovated a policy called “Open Doors” in France, inviting the suspicious news media and the critics among the public to comes behind the scenes in its restaurants and suppliers to see that French people were serving them quality food from predominantly French suppliers. Now they can say the same thing about the beef. See this article from http://www.burgerbusiness.com for the details. http://www.burgerbusiness.com/?p=6402&utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+burgerbusiness+%28βurgerβusiness%29
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2 comments
Comments feed for this article
January 12, 2011 at 13:18
Katharine Russell
Dying to hear your take on WSJ article about Idaho burger, Texas2, etc. Mickey D has gone all creative on us. Don’t know if I can handle all this change…
January 12, 2011 at 21:07
applewoody
Over in Japan, which is where this WSJ article talks about, McDonald’s is currently big on naming limited time sandwiches for iconic areas of the U.S. Go figure: in France, McDonald’s is trying to be more French, and in Japan, apparently trying to be more American. Call it branding, marketing, reading the market — or just hutzpah.