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Fortune Magazine has just announced their 2012 Most-Admired Companies list, and McDonald’s ranked in the top 20 (#11), between Southwest Airlines and J&J, and above Disney, GE, American Express and Microsoft. McDonald’s ranked #1 in use of corporate assets, and #2 in management quality, financial soundness and global competitiveness. Of course, they ranked #1 in the food service industry.
Back in the mid-90s, I worked with the editors of Fortune to get McDonald’s considered for these annual rankings of corporate reputation and success..
I agree with the writer on Buffet’s intuitive PR skills. Having met and talked with Buffett on several occasions, I can attest that he is a real charmer, and plays the “I’m just a small town guy with some financial skills” role to the hilt. Calling his jet, which he refers to as “one of my few indulgences,” The Indefensible, is but one example.