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When you see talent, education and compassion come together in young people, the world seems like it has a chance. That was the feeling that several hundred students, faculty and friends at the Loyola University, Chicago School of Communications shared last night, when I had the honor of presenting the Ebeling PR-ize for excellence in cause-related communications to several outstanding student teams, for the 7th year.
The winning team, of the 11 groups competing for the 2013 PR-ize, created the campaign, “Make the Connection. Paint a Brighter Future” innovating social media and creative collateral materials and expanded outreach through art stores in support of an art therapy program that benefits inner city at-risk students.
Honorable mentions went to teams that developed communications campaigns to benefit Chicago Canine Rescue and a program to aid teachers and community organizations to integrate music into the curriculum.
Here are opening thoughts I shared with the students last night:
There are never enough opportunities to celebrate successes in life, and for all of us here tonight, this is one such opportunity. Mahatma Gandhi, if I may be so bold to invoke his name, said, “Happiness is when what you think, what you say and what you do are in harmony.”
This is an occasion when we celebrate what has been done for the community by several student groups, and what they have communicated to others to assist these not-for-profit organizations. Thanks to their individual skills, their professional teamwork, and bolstered by the communications strategies and technologies they have studied here at Loyola, they have made a positive difference.
Today we also celebrate Earth Day, when we take notice of an environment that still sustains our lives, despite many challenges. It’s an environment that sustains our health and physical freedoms as human beings. Whether we are running in the race of our lives, or just cheering on others from the sidelines, we are one people on one earth, and to some extent, what affects each of us affects us all. The events of the past week certainly underline that.
So let me tie this together by observing that there are people watching and learning from what you think, what you say and what you do. The efforts of all the student teams here tonight point toward the reasons that we can remain hopeful.
And what do we think about their efforts? We think they and their results are terrific. So, to paraphrase Gandhi, what they have done and said, and what we all think about them, are in harmony, and we are happy about that. Very happy, indeed.
In the Spotlight (from current Bradley University website)
Voter Drive Wins Ebeling PR-ize
From left to right: Chuck Ebeling ’66; seniors Taylor Fisher, Molly Geraghty, Camille Ivy-O’Donnell; Dr. Ron Koperski. Not pictured is senior Morgan Kotars, the winning team’s fourth member.
By Frank Radosevich II
December 14, 2012
Getting high school seniors interested in voting can be none too easy. But it’s an important task that four Bradley seniors tackled this election year with a public relations campaign that drove home the importance of elections to young voters.
The public relation majors—Taylor Fisher, Molly Geraghty, Morgan Kotars and Camille Ivy-O’Donnell—partnered with staff at Peoria Heights High School and Russell’s Cycling and Fitness in Washington, Ill., to organize events for the senior class at the high school on voter literacy and politics.
Their campaign, called “Momentum: The Voting Cycle,” hosted speakers at the high school, ran a mock election, created a voting resource website, had the high school seniors teach younger students about voting and ended with a Tour de Vote trivia race, which celebrated the right to vote with activities and physical fitness.
“It was a different way to teach them and I think students will always respond well to something different,” said Ivy-O’Donnell, who also majors in political science. “We did make it fun.”
Besides increasing voter awareness, their campaign scored another victory when it received the Ebeling PR-ize, awarded to the top senior public relations campaign in the Communication 480 class.
The award was established in 2004 by alumnus and Bradley Centurion Chuck Ebeling ’66 and Dr. Ron Koperski, a professor in the Department of Communication, and challenges seniors to design and implement a public relations campaign centered on a key social issue.
Dr. Koperski, who taught the capstone public relations course, said students gain valuable experience working as a real-life public relations agency.
“The process that they are learning to apply to their campaign is exactly what is done in the real world of public relations,” Dr. Koperski said, noting students follow the same campaign guidelines established by the Public Relations Society of America. “They are learning how to make persuasive cases for ideas and that’s something they’ll have to do out in the real world.”
The semester-long assignment integrates all the skills the students have acquired in their communications curricula and is sponsored Ebeling, who worked in public relations with several major agencies and national corporations before retiring from McDonald’s Corp. as chief spokesman and vice president of corporate communications.
“I feel like I am one step ahead of my peers from other schools,” Geraghty, who is interested in working in corporate public relations, said of the experience. “All of us were able to implement what we learned in class into our real lives.”
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When both political parties talk in terms of creating or replacing jobs lost by what they insist on misrepresenting as the “middle class,” they don’t speak of how we will re-employ low-skilled workers who are NOT candidates for college, management or high-tech industries. Yes, there are many who can benefit from more and better educational and training opportunities, including retraining, and enter or re-enter the middle class. But there are many millions more who were never in the middle class and never will be, because their abilities and capacities are limited, and more suited to decent manual labor, hourly jobs and low-skill positions. They are willing to work and learn, but there won’t be room for everyone in middle management and the lab.
The reality the politicians ignore, and seem afraid to acknowledge, is that the U.S. needs to create millions of new low-skill jobs, and the opportunity to do so sits right in front of us all. Our infrastructure in the U.S. is in bad shape, in need of repair and replacement — roads, bridges, dams, commercial buildings, apartments, homes, our forests damaged by fires, our commmunities damaged by storms. We need to upgrade our airports and build njew railroads. To do all that, and accelerate the rebirth of our economy, We need a new public works program nationally, and a private works program too. Millions who are not capable or ready to achieve middle class status in our society need honest, honorable, decent paying work to support themselves and their families. And they need it now, not in five years. Many returning veterans (and hopefully there will be many and soon) can benefit from that work as well.
What no politician speaks of or has any announced specific plans for is a “working class” jobs program of massive scale, to replace the manufacturing and white-color jobs that have been or will soon be eliminated by new technology or that have gone overseas to low paid foreign workers. Yes, we need a jobs program for the real professional “middle class,” but we desperately need one for the equally real “working class” as well. Where are the plans, and when does the work start?
Ran across the item below on the launch of FM radio, and now I understand the etymology of why FM stations are where one finds classical music stations, though we all know FM broadcasts are clearer and have less crackle than AM stations, where we typically find sports and news. When I was a student at the University of Chicago, my grand parents bought me my first new car, a red VW Beatle. It was the early 60s and most people had AM car radios, but I pleaded for them to allow me to have an FM/AM model, because I wanted to listen to jazz and classical music while commuting to and from class. That upgrade also upgraded the quality of my life. Thanks, FM, and grand parents, too.
“It was on this day in 1935 that listeners first heard FM radio, when the American inventor Edwin Howard Armstrong gave a demonstration in Alpine, New Jersey. Armstrong demonstrated the clarity of FM compared to AM radio by playing classical music and the sound of water being poured.”
My most costly magazine subscription is “The Economist” magazine (Economist.com @ $138/yr, with some lower deals available), but I think it’s the best buy, because of articles like the current (July 9-13) issue’s 14-page special report on the future of news, called, in its inimical British way, Back to the Coffee House.
In their lead story, the magazine reviews steps individuals can take to mitigate their worries about the transformation of the news business: “As producers of new journalism, they can be scrupulous with facts and transparent with their sources. As consumers, they can be catholic in their tastes and demanding in their standards.”
This special Economist in-depth section on the future of news brings the historical and social context of news into sharp new focus, and in my humble opinion, as a lifetime student of journalism, deserves to be required reading in schools that teach journalism, public relations and communications (reprints are available). As The Economist enjoins: “The coffee house is back. Enjoy it.”
We recently visited the Universidad de Salamanca, Spain’s great university, founded in this town on a hill in 1134, and today a booming campus of 55,000 students. Pictured below is the chair where doctoral candidate students of old would sit, with their feet pressed against those on the sarcophagus of an archbishop while they were questioned by professors in their final exam. 
I don’t vote in Wisconsin, but I own a home, spend a lot of time and care about the people here — after all, my grandfather was one of the local citizens who bailed out the Green Bay Packers in the 1920s. So, why is Walker wrong?
Yes these are tough economic conditions to address, and “shared sacrifice,” as Walker calls it, is called for to address state budget issues. BUT, Walker recently passed more than $100 million in new tax breaks for business, then turns around and asks to help make up for that by cutting the benefits and future negotiating power of the unions representing certain state employees. Of course he exempts the fire and police unions that supported his election campaign, but nails those, including the teachers unions, that didn’t. That is vindictive politics all right, but it’s also asking chronically under-compensated teachers to give up current and future compensation, just when we need better education more than ever. Meanwhile, highly compensated business owners wallow in new tax breaks.
How dumb, how vindictive, how peevishly political, how shortsighted can a so-called leader be! If the Democrats are substantially behind organizing the teachers and other state employees to occupy Madison to make their plight known statewide and nationally, at least their efforts are transparent, while Walker threatens behind the scenes to slash state jobs if those protesting don’t back off and encourage Democrat legislators to cave in.
NASA has given Toyota a clean bill of health regarding any blame for glitches in electronic control systems, in relations to claims about thousands of cases of unintended acceleration by Toyota vehicles. Now, the blame seems to rest with either floor mats that got tangled with gas pedals, or with sticking gas pedals, or with the broad category of “driver error.” I’m no technician, but my bet now is as it was when I first blogged about a likely cause of many of these incidents last June (see post at http://wp.me/pI64m-e1) — “driver error.”
I think the size, placement and angle of brake and accelerator pedals, together with the vagaries of shoe or boot size and shape, foot and leg physical issues with drivers, or of driver skill, experience and even mental state could be potential factors in many of these accidents, and together present a set of safety issues that require much more study, engineering and consumer education, to say the least.
My own experience is that different cars seems to have different configurations of pedals and space beneath the dash (increased need for standardization?), which can confuse the feet. Also, tired or numbness in feet or limbs or forms of driver disorientation or distraction might be factors leading to misapplication of brake or accelerator. Having once taught driver education instructors for Allstate Insurance Company, and having also been a public relations executive for Toyota years ago, I don’t recall much in the way of safety studies or driver education practices regarding use of pedals. Some people use one foot for both pedals, some use both, and some switch off. Did anyone ever teach you what kinds of footwear to use when driving, or to check under the dash to be sure your mat is well-placed and fitted or how to keep your legs from getting stiff or numb when driving?
If work has been done on these under-dash standardization, safety issues and consumer education, I’ve seen little to none of it, even after these many incidents and the high profile they’ve been given in the press. Isn’t it about time the auto manufacturers, dealers, insurers, safety organizations, consumer groups, schools and government do a lot more to reduce the chances of “driver error” in acceleration and braking, and better communicate to the public about the issues and ideas, before more lives are needlessly lost?
