You are currently browsing the daily archive for January 7, 2010.

McDonald’s announcement via Twitter today that it has filmed a Super Bowl TV commercial that features LeBron James, Dwight Howard and Larry Bird was surprising on at least three levels.

The first was that it’s difficult to get McDonald’s to talk about any future plans, least of all in advertising. “Stay tuned,” is the usual reply. Second, as recently as Monday, McDonald’s hadn’t appeared on lists of expected Super Bowl advertisers that I saw. Usually, if McDonald’s is in on big media buys, it’s in early. I assumed it was sitting out this one.

Finally, possible remakes of McDonald’s iconic 1993 TV spot with Michael Jordan and Larry Bird have been rumored for years, but nothing had come of them. The original commercial (top left) was titled “The Showdown” but often is recalled for its most famous line,“Nothing but net.” In 2007, Ad Age reported that a redo was being considered with LeBron James and Dwayne Wade.

That didn’t happen, but McDonald’s did make a new version of the famous commercial that year. Embedded above right, it stars Zhu Fongyu and Yi Jianlian and aired in China.

A basketball commercial seems a bit of a strange choice for the Super Bowl, but I’ll stay tuned.


What a great rockin’ performance, at the Apollo Theatre in Chi till it goes to Braodway in March. Story of rock greats Elvis, Johnny Cash, Carl Perkins and Jerry Lee Lewis in their one memorable gathering at Sun Records in 1956, and the musicianship is fantastic, as is the story. If you haven’t seen, don’t miss it. Reminded me of the early days of McDonald’s, too.

January 2010

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,946 other followers