Best-in-Class”

In the top 20, looking at overall public affairs performance, technology and consumer products companies were cited most often.  There were two healthcare and financial services companies included and one airline.  The top 20 includes IBM, Microsoft, General Electric, Google, Johnson & Johnson, Apple, Wal-Mart, Target, Coca-Cola, McDonald’s, Procter & Gamble, Southwest Airlines, Starbucks, JPMorgan Chase, Ford, Cisco, FedEx, American Express, ExxonMobil and Pfizer.

General Electric topped the list in the corporate communications and investor relations categories.  IBM led in online/digital communications as well as employee communications.  The community relations top five included Target, McDonald’s, Wal-Mart, Starbucks and Coca-Cola.  Johnson & Johnson and Microsoft were in the top five in philanthropy and corporate social responsibility.  In media relations, technology companies, Apple, IBM and Microsoft, received high rankings.

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