The rumor mill has Toyota considering offering longer warranties to stimulate confidence in their quality and possible dollar “stimuluses” to foster sales. One initiative they should consider is opening the doors to their dealer service centers and factories, especially those in the U.S., for tours to show off their quality and car safety processes, and let the public meet and talk with their people. Toyota should begin with a massive internal campaign to convince their own people of their renewed commitment to vehicle quality and safety, and turn them into spokespeople for the brand. Traveling and virtual media exhibits on new and enhanced quality and safety ought to also be considered. We need new, humble, reliable reassurances to believe that Toyota and all it’s people really do put customers and their safety first. Should Toyota develop and unveil a new state-of-art Toyota Global Safety Institute?

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