Tiger didnt need to attack the media; obviously he wanted to. While there were some good copy points in his statement, he leaned too hard on his discussion of therapy and Buddism, and less on regret and remorse. As someone else pointed out, in the “old” days, most legitimate media would have declined to cover, given the restrictions of the event — this is not a national security issue. Seemed to me it was focused on sponsor-retention. My view is that celebrities whose fame and fortune is based on their public appeal have obligations to that public, which Tiger has not yet adequately honored. All that said, its good he has apologized to his publics, but sad that its taken him this long to do it. He clearly wants his family back, and his sponsors, but its not clear to me he feels the same about the public, or their surrogates in the media.

via Discussion: Golin/Harris Alumni Network | LinkedIn.

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