I was once supporting the company president at an automobile dealer grand opening. The dealer had rented a circular life-size flying saucer, and retained Miss America, wearing her trade-mark bathing suit and sash, for the event. We brought a furry animal suit, which represented the company mascot, and was worn by my assistant that day. Waiting inside the stiffling hot saucer with the two of them, I had to restrain my “overheated” mascot from repeatedly hugging Miss America, before we lowered the stairs for them to step out for the ribbon cutting.

via Discussion: Public Relations Society of America (PRSA National) | LinkedIn.

Advertisements