Harris Interactive’s annual RQ (Reputation Quotient) Report, a survey of nearly 30,000 members of the general public, on the country’s 60 most visible companies is just out (see harrisinteractive.com for full report). It compares results among those companies in many categories for dates between December and February of 2009/10 vs. 2008/09.

McDonald’s moved into the top half of the 60 companies for the first time, from 31st with an RQ score of 71.84 in 2008 to 29th, with a score of 73.45 in 2009. McDonald’s ranked 3rd overall in “Common Look and Feel” of its corporate communications and 7th overall as “Easily Recognizable.”

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