Before 15,000 McDonald’s people from around the world, McDonald’s essentially re-launched it’s iconic “I’m Lovin’ It” ad campaign, refreshed and intensified for today. Check out the bear commercial — “there’s always one left at the bottom of the bag,” or “bottom of the car,” as the case may be.

Marketing: McDonald’s Unveils ‘I’m Lovin’ It’ 2.0 – Advertising Age – News