You are currently browsing the daily archive for May 5, 2010.

Newsweek, the terrific news perspective magazine, that I’ve read  loyally for 50 years — yes, 50 years! — is in big trouble on distribution and ad revenues. The Washington Post has it up for sale. Bloomberg is taking a look. I continue to be a big fan, as the magazine provides perspective on the week’s news and longer running issues that is hard to find elsewhere, and its editor, Jon Meacham, is first class. But here’s the troublesome facts:

“Peeking through Washington Post (NYSE: WPO) Company’s 2009 10K is instructive, if you want to know the current state of Newsweek. Or even the future. At minimum, it is going one way: down. Here are some numbers, in excruciating detail:

“—Newsweek has approximately 427 full-time employees as of Dec 31, 2009. If Bloomberg buys it, that might go down to 27.

“—Newsweek mag ad revenue was down 37 percent in 2009 due to fewer ads at the domestic and international editions, following a 14 percent decline in 2008 due to fewer ad pages at the domestic edition.

“—In 2008, Newsweek implemented a circulation rate base reduction at its domestic edition, from 3.1 million to 2.6 million, and in 2009, Newsweek implemented another rate base reduction, to 1.5 million in January 2010.”

via Newsweek by Some-Really-Crazy Numbers | paidContent.

No surprise.  And yes, it is “a blessing and a curse.” Being a high profile brand means you’re always playing the odds, and it’s a 24/7 job.

McDonalds Is Mentioned Every Five Seconds on the Web

By Joe Ciarallo on May 05, 2010 11:29 AM

The statistic comes via Humana’s Director of Consumer Innovation Greg Matthews.

Matthews is attending a conference in Boston, where McDonalds Director of PR Heather Oldani mentioned the number.

“Talk about a blessing and a curse,” said Matthews. McDonalds has six people managing their Twitter stream.

via McDonalds Is Mentioned Every Five Seconds on the Web – mediabistro.com: PRNewser.

This ton of lawsuits will keep Toyota’s recalls in the news for a very long time.

“For the Japanese auto maker, which declined to comment for this story, billions of dollars in legal liability could be at stake as it fights suits tied to its recalls of vehicles because of sudden-acceleration issues.

“The lawyers’ quest is a pot of as much as $500 million in fees. Only a few will share it.

“More than 100 lawyers have filed more than 75 federal civil suits. Most of them aim to hold Toyota responsible for a drop in the resale value of its vehicles.”

by Dionne Searcey

via In Fight Over Toyota Suits, Plaintiffs’ Lawyers Pull Out All the Stops – Law Blog – WSJ.

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