No surprise.  And yes, it is “a blessing and a curse.” Being a high profile brand means you’re always playing the odds, and it’s a 24/7 job.

McDonalds Is Mentioned Every Five Seconds on the Web

By Joe Ciarallo on May 05, 2010 11:29 AM

The statistic comes via Humana’s Director of Consumer Innovation Greg Matthews.

Matthews is attending a conference in Boston, where McDonalds Director of PR Heather Oldani mentioned the number.

“Talk about a blessing and a curse,” said Matthews. McDonalds has six people managing their Twitter stream.

via McDonalds Is Mentioned Every Five Seconds on the Web – mediabistro.com: PRNewser.

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