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Our culture does a better job of managing contingencies in space than we do on our seabed. Technology must catch up with exploration. The immediate message is conservation – let’s conserve our natural resources and habitat. The omnipotence of protecting water is prominent in this equation. To protect water, we must be careful with the land and what lies above and beneath it. If there’s ever a time to see that the message is wind, solar and water power, now is it. While we desperately need to put a finger in the dyke of this spill, the lesson is that we need new strategies and practices and technologies and economics that will enable us to protect and conserve the entire dyke, for ours and future generation. As I said on a public relations industry LinkedIn site today, that’s a challenge and opportunity where public relations can make an incredible difference. The clarion call should be: it’s time to move Beyond Petroleum. Thanks for the push, BP.

June 2010
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