By Dexter Ford, on a NYT website: “I asked Bob Zeinstra, the national manager of advertising and strategic planning for Toyota Motor Sales, U.S.A., to clarify the claim. “The $1,000,000 an hour claim represents all Toyota R&D spending globally, much of that allocated to new quality and safety technologies,” he said in an e-mail message.

“So Toyota is counting every dollar it spends, worldwide, on research and development, whether the effort has anything to do with safety or not. Sona Iliffe-Moon, a Toyota spokeswoman, declined to estimate the proportion devoted specifically to safety.”

Wonder what the word for hyperbole is in Japanese”

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