As an old fast food guy, I’m happy to see so much creativity going into new beverage offerings in the business. But what seems missing to date are new diet versions of these drinks, for those of us who love the taste (and what pros call the “mouth feel” of crushed ice and creamy stuff), but have to push away from the excess calories and fats. Beverages are highly profitable, and will be more so when there are more low-cal options.

My old media friend Scott Hume brings the story up to date in his latest entry in his blog at BurgerBusiness.com: http://www.burgerbusiness.com/?p=5324&utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+burgerbusiness+%28βurgerβusiness%29

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