Today, media reports indicated that the marketing VP of BMW USA died in a “car accident,” which some might think implies that he was zooming around in a BMW, perhaps exceeding reasonable speeds and good judgement. The fact is, he was killed in a tractor accident on his upstate NY farm, and while trying to pull out a stump, the tractor flipped. This farm accident on a tractor is totally unrelated to the man’s day job, and to simply say that he was killed in a “car accident” implies something else altogether. Hence the cynicism and callousness of trying to softly sensationalize, perhaps even unconsciously, a tragic accident unrelated to the man’s job and product shows through. .

Advertisements