Seems the Wall Street Journal is reporting that some group called the Physician’s Committee for Responsible Medicine, headed by a former PETA board member, is taking a page out of the PETA songbook, and running a TV commercial in Washington D.C. that asserts a vegetarian diet by associating a McDonald’s hamburger with a body in the morgue, and the issue of heart disease.

While McDonald’s is a convenient target, it’s because of their recognizability, not because they deserve it. This organization’s attack on McDonald’s in fact does disservice to the real issue of heart disease by pointing a finger at a progressive company that takes its responsibilities to the dining public very seriously.

Here is my comment posted with the Journal article:

McDonald’s offers an array of food choices, has pioneered full nutritional disclosure, offers more balance, choice and portion control than most white-table cloth restaurants, and is a socially responsive and socially responsible business that is a model of employment diversity, entrepreneurial and managerial opportunity, and sound business ethics. If the public really wants peanut butter sandwiches at McDonald’s, they’ll probably get it.

Advertisements