You are currently browsing the daily archive for September 16, 2010.

Interbrand’s new study of the best global brads for 2010 is out, and McDonald’s remains the world’s foremost restaurant brand, at #6 in the overall ratings, between GE and Intel. The estimated value of McDonald’s brand, according to Interbrand’s study, is more than $33 Billion. Here are their comments on McDonald’s:

“The market leader in its category, McDonald’s remains globally versatile, approachable, value-driven and reliable in a year when Burger King fell off the table. Already a strong brand with deep roots, the recession reminded people once again of its great value. McDonald’s seized the opportunity to capture a new audience and drive sales even further by upgrading its coffee to make it more premium and introducing healthier menu options – a move that should help it in the long-term. This, along with constant rollouts of new café concepts and contemporized environments, put McDonald’s in more consideration sets for more occasions. The brand wins A’s all around for its corporate citizenship efforts, as well as its social media endeavors (particularly “Voice of McDonald’s”).”

“Companies die young because their managers focus on the economics of producing goods and services, and forget that an organization is a community of human beings.”

Candlelit live jazz over $32 venison is out and cycling-friendly $10 lunch plates will soon be in, says Madison, WI, restaurateur Chris Berge, who plans to close Restaurant Magnus and reopen it as an urban, bike-themed restaurant.
Berge, who recently proposed building a restaurant along the Southwest Path that would be inaccessible by automobile, said he plans to open Velo Bahn in March just off the Capitol Square on East Wilson Street, where Magnus has been located since 1998 and will close Jan. 2.
The change is in reaction to a declining market for fine dining and the anticipated arrival of rail passengers from Milwaukee across the street in 2013, Berge said.

September 2010

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