Interbrand’s new study of the best global brads for 2010 is out, and McDonald’s remains the world’s foremost restaurant brand, at #6 in the overall ratings, between GE and Intel. The estimated value of McDonald’s brand, according to Interbrand’s study, is more than $33 Billion. Here are their comments on McDonald’s:

“The market leader in its category, McDonald’s remains globally versatile, approachable, value-driven and reliable in a year when Burger King fell off the table. Already a strong brand with deep roots, the recession reminded people once again of its great value. McDonald’s seized the opportunity to capture a new audience and drive sales even further by upgrading its coffee to make it more premium and introducing healthier menu options – a move that should help it in the long-term. This, along with constant rollouts of new café concepts and contemporized environments, put McDonald’s in more consideration sets for more occasions. The brand wins A’s all around for its corporate citizenship efforts, as well as its social media endeavors (particularly “Voice of McDonald’s”).”

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