You are currently browsing the daily archive for March 30, 2011.
They say reputation is everything. The March 23 edition of Fortune Magazine names McDonald’s among the top 10 overall of the World’s Most-Admired Companies, among 1,400 major U.S. and International companies rated by 4,100 industry experts. McDonald’s rated #1 in 3 of 9 categories: Effectiveness in conducting its business globally; Quality of Management; and, Wise use of corporate assets. McDonald’s also rated #1 in the Food Services category.
Back in the 1990’s, when I was corporate communications officer of McDonald’s, I worked with Fortune for over a year to develop a category within which McDonald’s could be considered for ranking in their “Most-Admired” search. From a simple hamburger stand created by Dick and Mac McDonald, to a corporation and a brand nurtured by Ray Kroc and generations of leaders, McDonald’s is now known and admired around the world. McDonald’s has come a long way.
For more information, go to this Fortune website: http://money.cnn.com/magazines/fortune/mostadmired/2011/index.html
Apple Pressings 