They say reputation is everything. The March 23 edition of Fortune Magazine names McDonald’s among the top 10 overall of the World’s Most-Admired Companies, among 1,400 major U.S. and International companies rated by 4,100 industry experts. McDonald’s rated #1 in 3 of 9 categories: Effectiveness in conducting its business globally; Quality of Management; and, Wise use of corporate assets. McDonald’s also rated #1 in the Food Services category.

Back in the 1990’s, when I was corporate communications officer of McDonald’s, I worked with Fortune for over a year to develop a category within which McDonald’s could be considered for ranking in their “Most-Admired” search. From a simple hamburger stand created by Dick and Mac McDonald, to a corporation and a brand nurtured by Ray Kroc and generations of leaders, McDonald’s is now known and admired around the world. McDonald’s has come a long way.

For more information, go to this Fortune website: