If I were a PR counsel to Rupert Murdoch, and am sure glad I’m not, I’d advise that he convene combined forums of journalism academics and leading working editors and journalists, from print and electronic media, representing conventional and social media, from around the globe, and dig deep into the subject of journalistic ethics, with the goal of setting new universal standards for the 21st century.

Murdoch should make a serious investment, financially and in transparency, in the results and agree to take the lead in aggressively implementing and policing new ethical practices across whatever remains of his own journalistic empire, if he still has one by that time.

However, I’m not holding my breath…nor would I buy a used car from him.

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