My major essay titled “Acceleration” tells the inside story of Toyota’s early acceleration and growth in the U.S. market, from the 50s through the 70s. Learn why and how Toyota was accepted by Americans as an alternative to U.S.-built cars. The U.S. auto industry has now learned how to be competitive at home, and is doing better and better all the time, while established offshore brands like Toyota are often now built here, or offer features, design and value that appeals to American tastes.

Read my essay at: http://chilit.org/Papers%20by%20author/Ebeling%20–%20Acceleration.htm

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