With just over 3% women represented in the Fortune 500 CEO ranks, even in 2011, the issue of the “glass ceiling” and the need for female empowerment remains as strong as ever. This fall, a Bradley University public relations student team calling itself Inner Voice Public Relations took on the challenge of bringing new resources and focus to the issue, bringing together a local counseling company and girls of Peoria Heights High School in a dynamic training program they created, they named “Dare to Be.”

The pro-bono “Dare to Be” team became the 16th group of award recipients of the Ebeling PR-ize for cause-related communications at Bradley. The winning team consisted of Jamie Herring of Metamora, IL , Emily Bowe of Cicero, New York, and intriguingly, a male member, Shane Snyder of Edwards, IL. All were graduating seniors in the capstone PR program directed by Dr. Ron Koperski of  Bradley’s Slane College of Communications and Fine Arts. The winning team was feted at an awards luncheon hosted by the program creator/sponsor, Charles Ebeling, a 1966 Bradley journalism grad, and the winners each received a letter of commendation and a cash prize. Each semester at Bradley, student “agencies” select a local business and a local not-for-profit and team them in a professional cause-related communications program they create and implement, seeking real, measurable  public relations results.

Ebeling supports a similar Ebeling PR-ize program recognizing achievement in cause-related communications he created at Loyola University Chicago.

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