It was 89 years ago today that my grandfather, then a young druggist in Green Bay, Wisconsin, invested $100 for 20 shares (or 1.3% of capital stock) in a local football team called the Green Bay Packers. He framed his stock certificate out of civic and sporting pride and hung it in his den at home. Today, it hangs in my home office, along with my own stock certificate, which is equivalent to about 1,500 shares. while the market value of those shares has remained at zero through the years, the investment is worth millions in pride and tradition, for a little paper milling town that thought it could compete in the big leagues.