Can’t understand why Allstate Insurance is sponsoring the Walenda skywalk. I thought insurance is about supporting risk reduction, not risk optimization. From a public affairs and consumer viewpoint it seems totally inappropriate. From a crass exploitation perspective, one might congratulate The Leo Burnett Company.

When I served in corporate public affairs at Allstate’s North Brook HQ in the late 60s, we worked across multiple platforms to help prevent and penalize drunk driving, which made sense for the Good Hands people. Guess perspectives on serving the public have changed a lot there over 50 years.