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Fortune Magazine has just announced their 2012 Most-Admired Companies list, and McDonald’s ranked in the top 20 (#11), between Southwest Airlines and J&J, and above Disney, GE, American Express and Microsoft. McDonald’s ranked #1 in use of corporate assets, and #2 in management quality, financial soundness and global competitiveness. Of course, they ranked #1 in the food service industry.

Back in the mid-90s, I worked with the editors of Fortune to get McDonald’s considered for these annual rankings of corporate reputation and success..

I agree with the writer on Buffet’s intuitive PR skills. Having met and talked with Buffett on several occasions, I can attest that he is a real charmer, and plays the “I’m just a small town guy with some financial skills” role to the hilt. Calling his jet, which he refers to as “one of my few indulgences,” The Indefensible, is but one example.

Warren Buffett: Not Just a Shrewd Investor, He’s Also a PR Genius – DailyFinance.

February 2023
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