You are currently browsing the tag archive for the ‘Bill Gates’ tag.

One of the odd yet fun assignments I had as head of corporate communications for McDonald’s was in helping build a relationship with Warren Buffett, who had quietly acquired a $1.5 billion position in McDonald’s stock. We decided to award him a rare McDonald’s Gold Card, entitling him to dine free at McDonald’s. We had Tiffany design and make the special card. Then we distributed Buffet’s photo to all the McDonald’s restaurants in Omaha, his home town, so they would recognize him if he presented the card. When I attended  a teacher’s award dinner he sponsored in Omaha, he was asked if he ever carried cash, and he pulled out his McDonald’s special card, telling the teachers he was most proud of it, but never had the courage to actually use it.

In the news story below, Bill Gates tells of the Chinese McDonald’s coupons we once provided Gates and Buffett, who chartered a train to travel together across China with their families. Buffett had contacted us before the trip, saying he knew he’d miss McDonald’s as they traveled through China, so could we please give him a map of the McDonald’s locations along his route. We did, and also gave the families a supply of Chinese McDonald’s coupons to use.

The Rob Lowe story below refers to the inventor of the Egg McMuffin, franchisee and former ad man Herb Peterson. Peterson created McDonald’s first breakfast item in the late 70s, introducing it to chairman Ray Kroc as “a poor man’s eggs benedict.”

 

Headline: Some of the richest billionaires in the world still eat at McDonald’s

1 Hour Ago

These billionaires have all the money in the world -- and they still eat at McDonald's

These billionaires have all the money in the world — and they still eat at McDonald’s

Despite their ability to spend, spend, spend, even some of the richest people in the world stick to a few frugal habits. For a few billionaires, that means opting out of Michelin-starred restaurants in favor of an American classic: McDonald’s.

Facebook CEO Mark Zuckerberg was spotted eating a grab-and-go McDonald’s meal on the Mignanelli Steps near Piazza Spagna in Rome during his honeymoon with his new wife Priscilla Chan in 2012.

Legendary investor Warren Buffett loves the Golden Arches as well. He visits the restaurant every day for breakfast and never spends more than $3.17.

On his five-minute drive to the office, which he’s been doing for the past 54 years, Buffett stops by McDonald’s and orders one of three items.

Warren Buffett's McDonald's breakfast policy always keeps his meals under $3.17

Warren Buffett keeps his breakfast under $3.17

“I tell my wife, as I shave in the morning, I say, ‘Either $2.61, $2.95 or $3.17.’ And she puts that amount in the little cup by me here [in the car],” he explains in HBO’s documentary, “Becoming Warren Buffett.”

Each amount corresponds with a different option at McDonald’s. For $2.61, he can get two sausage patties, $3.17 gets him a bacon, egg and cheese biscuit and $2.95 buys him a sausage, egg and cheese biscuit.

Buffett keeps it frugal even when treating his friends to lunch. In Bill and Melinda Gates’ 2017 annual letter, which they addressed to longtime friend Buffett, Bill tells the story of a particularly economical lunchBuffett took him out for years ago.

McDonald's Quarter Pounder hamburger

Getty Images
McDonald’s Quarter Pounder hamburger

“Remember the laugh we had when we traveled together to Hong Kong and decided to get lunch at McDonald’s? You offered to pay, dug into your pocket, and pulled out … coupons!” he writes.

Both Buffett and Gates are frequent enough patrons to Mickey D’s that they’ve earned the chain’s coveted Gold Cards. In a 2007 interview with CNBC, Buffett shared the contents of his wallet, showing off his card, which lets him eat for free at any McDonald’s in Omaha for the rest of his life.

“So that’s why the Buffett family has Christmas dinner at McDonald’s,” he laughs. “It explains a lot of things.”

Warren Buffett's most eccentric traits

Warren Buffett’s most eccentric traits

The cards are rare. While Buffett’s is only good in Omaha, he explains that Gates’ card gets him free meals anywhere in the world. “Mine is only good in Omaha, but I never leave Omaha so mine is just as good as his,” he says.

Billionaires aren’t the only ones who can boast of Gold Card privileges — although if helps to know someone. In 2015, actor Rob Lowe revealed his own card during a segment on Jimmy Kimmel Live. “My buddy’s dad invented the Egg McMuffin,” he says. “Which, to me, is like the greatest human achievement.”

Like Buffett’s card, Lowe’s was limited. He could only use it at McDonald’s franchises in Santa Barbara or Goleta, Calif., and it expired after a year, in 2016.

Looking forward 20 years or less, from 1995, Bill Gates of Microsoft foresaw the computer as the ubiquitous communication device it is today. From his address to the Economic Club of Chicago, April, 1995, at the dawn of the internet age:

“Certainly within the next 20 years the impact here in the United States will be very, very dramatic…

“The first 20 years were really about creating a tool that would allow us to build documents, and it was a tool of the individual. That’s very different than the computer that came before, which was a tool of organizations. But the primary way that you got a benefit out of the tool was that you would type in your word-processing document or your spread- sheet or your database and you’d print something out; take it to a meeting. And so it was only you, working alone, that was sitting at that device.

“What I’ll talk about that comes in the next 20 years is that, rather than being a device for an individual, or even a computation device, these will turn into communication devices. And devices that are so far beyond, in terms of their presentation capability and their location capability, something like the phone is, to redefine how we reach out into the world at large…”

August 2017
S M T W T F S
« Jul    
 12345
6789101112
13141516171819
20212223242526
2728293031  

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 573 other followers