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http://www.cinewsnow.com/home/Bradley-students-win-award-for-tornado-recovery-PR-campaign-286157861.html

Only 8% of you approve of what Congress has been doing.

Here’s one BIG reason to vote this December, and vote OUT all incumbent candidates and bring in fresh blood.

In the aftermath of the school massacre at Sandy Hook, two years ago this December, 92% of gun owners wanted to see mandatory background checks required for all gun purchases. Yet Congress did nothing. In some states, up to 95% of the population wanted background checks, yet the Congress was afraid of the remaining 5%.

Instituting background checks for gun purchases and coming down hard on illegal gun trafficking by gangs and drug addicts could make a BIG difference in community safety across this nation, without restricting the legal ownership of guns one bit. Yet Congress did NOTHING.

Where were you when you heard about Sandy Hook? (I was driving home from officiating at a cause-related communications awards program I support at Bradley University.)

Where do you stand now?

Vote OUT Congress (of BOTH parties) this December. Send a new message, and a new Congress, to Washington.

Insights From Chicago Agency Leaders.

 

My all-time blog hits on WordPress topped 25,000 sometime after last midnight, which may have been made possible partially by a new kind of people being called “Nocturnavores.”

This morning, I read a wonderful story about how McDonald’s ad agency in Columbus, Ohio, has coined the word “Nocturnavores” in reference to those customers seeking out “Breakfast After Midnight”.  McDonald’s now has some 127 restaurants in northern Ohio serving customers 24 hours a day, and offering breakfast after midnight, instead of after 5am. Thus, the breakfast “day part” is extended to 10 hours (midnight to 10am) at McDonald’s, reflecting and anticipating dining trends, especially among younger people. http://www.bizjournals.com/columbus/news/2012/07/31/mcdonalds-launches-breakfast-after.html.

The term “locavores” was coined several years ago to refer to people who choose to buy locally-grown food. The 2012 spring Ebeling PR-ize for cause-related public relations at Bradley University was won by a team that created a campaign called “The Peoria Locavores,” promoting locally-produced food in the Peoria, Illinois market.

 

We live in an era where big business may begin to take a backseat to local enterprise, and that is certainly the case wherever farmer’s markets have arisen, bringing fresh, locally-grown produce to the tables of appreciative cooks. A “locavore” is someone who appreciates and purchases such food. It was the “word of the year” in 2007, yet is still being discovered today. The team of senior college public relations majors who won the 17th Ebeling PR-ize for cause-related communications yesterday at Bradley University beat six other excellent teams to win the award, presented at the Mark Twain hotel near Peoria’s famous waterfront, soon to become the home of the #100 million new Peoria Riverfront Museum and the $37 million Catepillar visitor’s center. The PR-ize program, created by Bradley alumni Chuck Ebeling, challenges student teams to bring together all of the PR skills they have learned in a real, pro-bono joint project for the benefit of a local for-profit and a not-for-profit organization, demonstrating that it is possible to do well and do good in our modern society. The student work is on a par with that of a professional public relations agency or department.

A creative, six-person  student communications campaign to stimulate patronage of local businesses was the winner last night of the 7th annual Ebeling PR-ize for excellence at Loyola University Chicago. Titled, “Unwrap Chicago: Eat, Drink, Buy Local,” the campaign supported small neighborhood businesses. The online program informed the public across Chicago about values at local shops by encouraging people to make a pledge to spend at least $100 with local businesses over the holiday shopping period. 500 people took the pledge, and ABCTV news covered the event, which included a street rally handing out fliers that looked like $100 bills. The award was made at a gala reception students, faculty and guests in the Advertising and Public Relations curriculum at Loyola’s Water Tower downtown campus.

The next Ebeling PR-ize competition will recognize an outstanding team of student communicators from Bradley University at an awards luncheon in Peoria, IL on May 12th.

I established this prize program to recognize the high level, pro bono professional communications work that is being done by student teams for the benefit of local businesses and not-for-profit organizations  through the outstanding capstone courses in public relations at Loyola and Bradley.

With just over 3% women represented in the Fortune 500 CEO ranks, even in 2011, the issue of the “glass ceiling” and the need for female empowerment remains as strong as ever. This fall, a Bradley University public relations student team calling itself Inner Voice Public Relations took on the challenge of bringing new resources and focus to the issue, bringing together a local counseling company and girls of Peoria Heights High School in a dynamic training program they created, they named “Dare to Be.”

The pro-bono “Dare to Be” team became the 16th group of award recipients of the Ebeling PR-ize for cause-related communications at Bradley. The winning team consisted of Jamie Herring of Metamora, IL , Emily Bowe of Cicero, New York, and intriguingly, a male member, Shane Snyder of Edwards, IL. All were graduating seniors in the capstone PR program directed by Dr. Ron Koperski of  Bradley’s Slane College of Communications and Fine Arts. The winning team was feted at an awards luncheon hosted by the program creator/sponsor, Charles Ebeling, a 1966 Bradley journalism grad, and the winners each received a letter of commendation and a cash prize. Each semester at Bradley, student “agencies” select a local business and a local not-for-profit and team them in a professional cause-related communications program they create and implement, seeking real, measurable  public relations results.

Ebeling supports a similar Ebeling PR-ize program recognizing achievement in cause-related communications he created at Loyola University Chicago.

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