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Connect & Protect: Cyber Security for Seniors
May 23, 2011 in Bradley University, cause public relations, Ebeling PR-ize, public relations | Tags: cause-related marketing, cyber security for seniors, public relations | Leave a comment
The 15th Ebeling PR-ize (copyright Charles Ebeling, 2011) awards at Bradley University for excellence in cause-related public relations were recently presented to a team of four talented graduating senior students. Their winning campaign, for real clients, called “Connect & Protect: Cyber Security for Seniors,” and won in stiff competition among six teams. Each student team selected their own cooperating regional for-profit and not-for-profit organization to bring together in a creative campaign they created, to bring awareness, contributions, volunteers and publicity for a different worthy cause. One.der Communications, as the winning team called themselves, brought together for-profit Web Tech Services, Inc. and not-for-profit RSVP (Retired and Senior Volunteer Program) in a professional-level, well-planned, strategic communications program they created to enhance cyber security training and awareness among Peoria-area senior citizens. The winning team members received letters of commendation and split a cash PR-ize provided by program creator Chuck Ebeling. The winners were feted at an awards luncheon in Peoria, attended by Ebeling and faculty members at Bradley’s Slane College of Communications and Fine Arts, as well as area judges and client representatives.
More information on the winning campaign can be found at the website the student team created: SeniorCyberSecurity.com.
Chuck Ebeling also sponsors a similar Ebeling PR-ize program at Loyola University, Chicago.