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Today is the perennial Muscular Dystrophy Labor Day Telethon, a creation of comic legend Jerry Lewis. This year, for the first time, Lewis, who has raised an estimated $2.5 BILLION for MD over the years, will not appear on the show, for reasons currently unexplained. His production company produced the shows for many years at great Las Vegas hotels. I was there for several Telethons in the 70s and 80s, representing McDonald’s, MD’s first national sponsor of the Telethon. We brought out McDonald’s restaurant employees, franchisees and company executives to present Jerry with contribution checks for millions of dollars raised by McDonald’s and its customers, and I had many encounters with the great one and his show biz luminary guests, even once including his old partner, Dean Martin. Jerry was always a problem child, quirky and difficult to deal with, but his heart was full to bursting when he’d relate to “his kids” with MD. Jerry truly leveraged his fame to make a positive difference in the world. http://www.cbsnews.com/stories/2011/09/04/eveningnews/main20101566.shtml?tag=nl.e875

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