Positive PR

Bradley student Shelby Brown learns self-defense techniques at an event organized by Bradley public relations seniors. (Photo provided by Kris Parks, Kuk Sool Won of Pekin)

December 6, 2016

Bradley public relations seniors find creative ways to improve the Peoria metro area each year through a friendly final project competition. Through the Ebeling PR-ize, students build relationships with local businesses and nonprofits in effort to improve the lives of local residents.

Founded by retired McDonald’s communications executive Chuck Ebeling ’66, the senior capstone challenges students to address worthy causes in the community with help from local organizations.

“This takes every class we ever took and threw it into one project,” said Kayley Koter, of Des Plaines, Illinois. “It’s a big deal because this is real life. It affects real people.”

Fall 2016 capstones targeted safety and financial concerns. One group paired area martial arts school Kuk Sool Won with the Boys and Girls Club of Greater Peoria to encourage and empower girls and young women. Another campaign paired Peoria education nonprofit Common Place with an area Mass Mutual office to promote financial basics. A third campaign promoted safe neighborhoods by passing out LED porch lights and hosting a block party with help from Ameren Illinois, Peoria Police Explorers and community advocacy organization South Side Community United for Change.

The experience pushed students outside their comfort zones as they took time to understand life and concerns of Peoria metro area residents.

“It’s good that we’re forced to get to know the city,” said Madeleine Koenig-Schappe, of Columbia, Missouri. “As we met people, we realized there were many important issues we could work on. Once we picked one, it was good to see the impact we could make, even though it was just a semester project.”

Students formed teams and functioned as full-service PR agencies for the semester. They followed the traditional PR campaign planning process from initial research to post-event analysis. Because of the small teams, students touched all elements of PR, with its marketing, advertising, event planning and business applications.

For many participants, the Ebeling competition was an introduction to nonprofit work. Though they may have volunteered for community service projects at Peoria-area organizations throughout their Bradley years, classroom and internship experiences focused on corporate PR.

As a result, the semester opened new career possibilities for people like Koter, whose group worked with Common Place.

“It was heartwarming and eye-opening to see the impact of organizations we worked with,” Koter said. “I hadn’t considered working in the nonprofit world before, but this is something I could see myself doing.”

The Ebeling PR-ize has recognized the top PR campaigns each since 2004. Previous winning teams include Hope Grandon ’11, whose competition success helped her land at the Denver Art Museum, where her team won a 2014 Silver Anvil — the top award from the Public Relations Society of America. Other past Ebeling campaigns included a voter drive and a community-building day of remembrance a year after a tornado devastated nearby Washington, Illinois.

“You’re going to have a hand up on many other graduates because of opportunity like this,” said Koenig-Schappe. “It’s really enriching to learn how to do a project in real time, with real people that produces real results.”


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As the entry below from today’s Writer’s Digest dramatizes, this day in 1862 was the bloodiest in American military history. But the Vietnam War, to be dissected in tonight’s debut of the new 10-part series by Ken Burns, claimed more than twice the American lives, plus 3 million Asian lives.  Yet this country of ours continues such fruitless combats, and the waste that was Vietnam echoes in our continuing crusade in Afghanistan, now America’s longest, and perhaps must futile, war ever.

It’s the anniversary of the Battle of Antietam, fought near Sharpsburg, Maryland, along the banks of Antietam Creek (1862). It was the bloodiest single day in American military history, with nearly 23,000 casualties, and it ended in a tactical draw. One regiment, the First Texas Infantry, lost 82 percent of its men.

The 12-hour battle began at dawn, in a cornfield on David Miller’s farm. It was the first Civil War battle fought in Union Territory; the second, the Battle of Gettysburg, would happen less than a year later. Confederate General Robert E. Lee had brought troops into Maryland — which was still part of the Union, even though it was a slave state — to try to replenish his dwindling supplies. Encouraged by word of Stonewall Jackson’s capture of Harpers Ferry, Lee decided to make a stand in Sharpsburg rather than return to Confederate Virginia.

Union Major General George B. McClellan commanded twice as many troops as Lee. Not only that, but he also had a copy of Lee’s battle plan. But McClellan fumbled these advantages, failing to fully collapse the Confederates’ flanks and advance his center — which meant that more than a quarter of McClellan’s men never entered the battle. In the afternoon, Union troops advanced and a victory seemed imminent, until late-arriving Confederate reinforcements held them off. By sundown, both sides simply held their own ground. A veteran of the battle later recalled, “[The cornfield] was so full of bodies that a man could have walked through it without stepping on the ground.”

Source: KENNEDY TUNES UP FOR ILLINOIS

Speaking of Monday’s rare eclipse, I quite accidentally ran across the following exchange regarding a similar 1912 phenomenon, between Winston and Clementine Churchill:

Clementine was staying at the Hotel Bristol in Paris, where she had “flitted off with some friends,” after recovering from a miscarriage back in England. In her letter to Winston of April 17th, she commented: “It is so bright and warm, not a breath of wind & a cloudless sky. The (solar) eclipse was weird & it became very dark for a few moments. Everyone out in the street with bits of smoked glass. The light was strange and metallic, like lighting on the stage. Rosie has gone off to see a friend., and I am resting — the horror of the Titanic (which had sunk the night of 14-15 April with the loss of 1,513 lives)  overshadows everything. Goodby my Darling. Your very loving Clem.”

 

Winston wrote back April 18th from 33 Eccelston Square in London: ” My Darling — Your description of the metallic light of the eclipse is perfectly correct. I noticed it myself. It also got much colder. The Titanic disaster is the prevailing theme here. The story is a good one. The story of the great traditions of the sea towards women & children reflects nothing but honor upon our civilization. Always your loving and devoted husband, W.”

Trump last night said we would no longer be nation-building but killing terrorists in Afghanistan going forward. Oddly, several years ago I heard from a general departing to lead Americans in Afghanistan that we were failures at nation-building there, but good at killing.

Sorry folks. America has been trying to nation-build in Afghanistan for 16 years, and in Iraq (how did that go?) and in Vietnam before that (we know how that ended.) It has been about nation-building all along, and that has failed time after time. Despite what Trump said last night, it is still about nation-building in Afghanistan and Pakistan today.

Are we good at killing? Yes. Are we wasting another generation of young American troops in another fruitless war? Yes.  Are we protecting the American way of life in the process? No. Are we wasting more billions, even trillions, that could be used to rebuild our own nation? Yes.

Are we learning anything? Yes. Are we doing anything useful with that learning? Absolutely not. Thanks Trump. The one time where one of your bad ideas — getting out of Afghanistan — might have been positive, you failed us again last night.

If you don’t read the newspaper, you are uninformed.

If you do read the newspaper, you are misinformed.

 

—Mark Twain

(courtesy of Ed Weed)

We visited Budapest several years ago, where the Hungarians took down the major statuary of the communist era and assembled it in a well-designed park outside the city in 1993. Marx, Lenin, Engels and the gang are gathered outside the city limits, where tourists and locals can find them, if they wish, but are not confronted with these symbols of a dark age, unless they wish to seek them out.

What America ought to do with the Confederate monuments being taken down is perhaps something like Memento Park in Budapest.

A journalist friend: Everyone has biases, but reporters and editors are supposed to check that at the door when they do their jobs. As a journalist, I am embarrassed by the actions, statements, editorializing etc. Of the mainstream news media. There has been a complete double standard of coverage on this president vs. The last one. The last one could do no wrong in the media’s eyes and the current one can do nothing right. That is a problem.
Comment from another friend:. Chuck needs more friends like you
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Charles Ebeling
Charles Ebeling (Journalist above) is a friend, but we disagree. My long career in PR taught me that every media person has a personal bias. Some overcome that, and some don’t, and some use it as a moral compass for their journalism. Most are a bit of all three, to varying extents. I happen to agree with the weight of the current mainstream media regarding Trump, not because of their bias, but because of my own.

Chuck Todd of MSNBC closed his Sunday feature news program this morning by thanking the audience for watching his “show.” This grates me no end. To me, he is degrading an important news program by referring to it as a simple entertainment — a “show!”

Semantics matter, even in this world of reality TV and Trumpness.

A program implies, to me at least, something of importance. A show is just that, some Barnum & Bailey entertainment.

So, let’s call a spade a spade, and let’s call news by the name “programs,” and comedies, etc. “shows.” Such respect of semantics might help us begin to define the difference between the two terms in our contemporary lives, where, thanks to the one who calls himself “the President who is making America great again,” a meaningful “program” has often been denigrated to a mere “show.”

The opening scene in 2012, just five years ago, from the TV series  “The Newsroom,” made me tremble back then, and still does today, as the Trump regime bulldozes its way through the increasing rubble of America’s former greatness.

Wonder what I’m talking about? Take a look: you’ll remember.

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